Tis the season for shopping and gift-giving! US online shoppers don’t only buy presents on Amazon, they’re making purchases on other platforms too. One of the more popular platforms this year and holiday season is Etsy. For those of you that have been hiding under a rock, Etsy is an online marketplace where independent makers, artists, and collectors can sell vintage, handmade, or custom-made jewelry, clothing, home décor, art, toys, and more. The popular marketplace made its first appearance online in 2005. Etsy’s 2020 growth got our wheels turning. Exactly what are customers searching for on Etsy? How do Amazon and Etsy shopper searches compare? Our data scientists rolled up their sleeves and did a little analysis on the search behavior on both platforms in early December. They started with the top Christmas-related keyword phrases on both Amazon and Etsy and found some important differences.

A TALE OF TWO MARKETPLACES: HOW SHOPPERS SEARCH ON AMAZON & ETSY

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