In "Measure What
Matters,"John Doerr defines and makes a case for OKRs (objectives and
key results) to direct a company toward success. OKRs bring a sense of order to
the goal-setting process of organizations. The four superpowers of OKRs including “focus and commit,” “align and connect,” “track,” and “stretch” drive
companies toward a high-performance level. The author uses the examples of
Google, Intel, Bono, the Gates Foundation and many others to signify the
usefulness of OKRs. The book makes it clear how any organization can benefit from OKRs to achieve greatness by aiming effectively.