Did you know that once you have done basic seo done on your site, it will not be enough to boost you on top?How do you really understand if you have done enough what is really required to beat your competitor? And more?<br><br>There are plenty of things to do one of the top of list is Competitor research.You need to review thoroughly your competitor, to understand what strategies they are using and how they are implementing those.And beyond the usual seo work which involves:<ul><li>Keyword research&nbsp;&nbsp;</li><li>Entity research</li><li>Competitor &amp; Keyword Gap Analysis</li><li>On-page &amp; Off-page optimization</li><li>Keyword targeting</li><li>Title tags</li><li>Meta description</li><li>Image optimization</li><li>Backlinks generation</li></ul>Added to above you must have basic optimized content pages should be created<ul><li>About Us</li><li>Team</li><li>Privacy policy</li><li>Contact page</li><li>Google Business page</li></ul>Including the above basic there are further advanced things which boost your Wordpress<h3>1) Adding UTM parameters for Conversion Tracking</h3>To track the actual organic google traffic you need to create UTM parameters for your campaigns and Google Analytics is the best tool to analyze and track the traffic against any campaign.By default, Google Analytics does not record the sources of your traffic, so you are left with general assessments of your organic traffic, which can be dangerous when making assumptions and recommendations on SEO data.You can build the url using Google Campaign URL builderSteps to follow to create campaign<ol><li>Enter your website url</li><li>Campaign source&nbsp;</li><li>Select campaign medium</li><li>Campaign name</li><li>Campaign content</li></ol>Don’t forget to experiment and see what you can create within Google Analytics and which technique works better for you. This granular data can help you assess what performs best and this will help you make adjustments from there.<h3>2) Indexing &amp; Crawling issues due to duplicate content</h3>This duplication issue seems quite simple and one of the basic issue, Oh but it would be a big headache and messy once you have a site with 1000s of pages indexed already on site.So if you just stuck with the duplication issue and have same situation mentioned above then just stop look around and do the audit of your site :) which has steps below:A content audit - to find the duplicate content onsite and offsite, also perform technical audit of site to figure it out how the content is making you suffer.Screaming Frog a good tool which provides you fast way to grab the Hashes of your site pages and by adding those hashes in to Excel you can easily identify the duplicated hashes, basically once you get your site crawled through Screaming Frog it will provide you ease to extract a list of hashes among other table data columns.So imagine 1000s of hashes you can easily found the duplicated ones in the list using excel.How do you find it? In Excel, for an advanced tactic, it’s rather easy.<ol><li>Bring up your exported crawl data from Screaming Frog in Excel.</li><li>Scroll to the right to find the column labeled “hash”.</li><li>Select the entire column.</li><li>Click on Conditional Formatting</li><li>Then, click on highlight cells rules, then duplicate values</li><li>Then click on the dropdown under format cells that contain, then click on duplicate. Next, next to ‘values with’, click on ‘Light red fill with dark red text’. You can use any color combination you want here, but this is the combination chosen for this tutorial. Then, click on OK.</li></ol>This will make it very easy to identify duplicate content.On larger sites, you can prioritize the bulk rows and fix the group by group.<br><br>Voila!<h3>3) Tag &amp; Archive pages of Wordpress (Noindex pages)</h3>These pages would creates a big mess if they are not properly optimized<span>site: operator&nbsp;and your domain name&nbsp;is the best to check how your site is being performed over the search engine eyes.</span>So compare the count of resulted pages shown by the site operator along with screaming frog crawled pages and Google console pages, if all of them have different count then there would be an alarming situation for you.One of the common factors for these would be but not limited to:<ol><li>Plugins</li><li>Useless category &amp; Tags</li><li>Automated pages created by plugins</li></ol><h3>4) Optimize for Schema.org Structured Data</h3>Structured Data looks new to you, then yes it is recently being added as an important factor by search engines specially Google, If on your site you are not using schema structured data then you may loose traffic due to loosen position on google page.There are multiple ways in which you can add structured data to your site:<ol><li>Use standard Schema.org structured data markup.</li><li>Use Schema.org plugins.</li><li>Use Google Tag Manager.</li></ol>All of them work and all of them have their benefits and drawbacks, depending on what you want to do for your site.Basically you need to optimize each page of your site as per schema.org for wordpress there is a plugin available which do the structured scheme format for your wordpress site pages.<h3>5) Page speed</h3>Page loading time became one of the top seo factor, Google now started penalizing the sites which has greater page loading time, there is a 2 second threshold on average for sites.So yes i agree it's a challenge to load the Wordpress page in half a second, but truly speaking it's do able if you spend few hours effort to it.<h3>6) Content Delivery Network</h3>CDN will help large sites to reach more people fast with their own location instead of serving all from one location which add delays and lower the website speed.This can, in turn, decrease your page speed significantly.The best CDNs for 2020, according to Techradar, include the following:<ul><li>CloudFlare</li><li>Fastly</li><li>KeyCDN</li><li>MetaCDN</li><li>StackPath</li><li>MaxCDN</li><li>Amazon Cloudfront</li><li>Microsoft Azure CDN</li><li>CDN77</li><li>Leaseweb&nbsp;</li></ul><h3>7) AMP version for your website</h3>Google has attempted to make this transition easier for webmasters by creating its open source initiative that leverages stripped down HTML files to create fast and mobile-friendly copies of webpages. These are referred to as Accelerated Mobile Pages (AMP), which are distinguished by a lightning bolt symbol in mobile search results.The choice to adopt AMP for your website should seem obvious when considering these factors:<ul><li>Webpage speed is a ranking factor of Google’s mobile and desktop indexes</li><li>A 1-second delay in web page speed can decrease conversions by as much as 7 percent (Kissmetrics)</li><li>AMP is rumored to be a ranking factor in their mobile first index (AMP was created by Google)</li><li>Yet, many webmasters are skeptical to adopt AMP on their website.&nbsp;</li></ul><span>AMP also gives the ability to users to down the Desktop supported App version instantly on user machine.</span>

7 Advanced SEO Wordpress Tactics you should act now

Useful links

Company

Information

Content Writers

Freelancers

Freelance Jobs

Online Jobs

Designers

Developers

Translations