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E-Commerce PPC Expert

We are seeking a highly skilled and experienced E-commerce PPC (Pay-Per-Click) Expert to lead the paid advertising efforts across various e-commerce platforms. The ideal candidate should have a minimum of 4 years of professional experience.

Our Experts have worked with top companies

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Roles and Duties ofE-Commerce PPC Expert

  • Develop and execute PPC advertising strategies tailored to e-commerce platforms.
  • Perform extensive keyword research and competitor analysis to identify high-performing keywords.
  • Manage all online activity in relation to traffic acquisition, sales, conversion and reporting.
  • Create and manage e-commerce PPC campaigns, including keyword optimization, ad copy creation, ad group structuring, and bid management.
  • Monitor and analyze campaign performance, adjusting strategies and budgets to maximize ROI.
  • Conduct A/B testing and multivariate testing to optimize ad creatives, product listings, and ad formats.
  • Utilize e-commerce PPC analytics tools and platform-specific features to track and report on campaign metrics.

Minimum Qualifications forE-Commerce PPC Expert

  • Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
  • Minimum of 4 years of professional experience as an E-commerce PPC Expert.
  • Proficiency in e-commerce PPC platforms, including Amazon Advertising, Flipkart Ads, or similar platforms.
  • Strong knowledge of e-commerce PPC principles, best practices, and industry standards.
  • Exceptional data analysis skills to interpret campaign performance metrics.
  • Knowledge of e-commerce remarketing and retargeting strategies.

Preferred Skills forE-Commerce PPC Expert

  • Certification in e-commerce PPC platforms (e.g. Amazon Trained E-commerce certified).
  • Experience with programmatic advertising within e-commerce environments.
  • Familiarity with ad tracking and attribution tools relevant to e-commerce platforms.
  • Understanding and experience in InDesign, Dreamweaver and Google Analytics.
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